BIO
Erica L Johnson
I pride myself on being a creative thinker, problem solver, and excitable team member.
I have spent the foundational part of my career in digital marketing and corporate communications then transitioned into an eCommerce sales focus in the later part of my professsional career.
I have had a variety of experiences with many different roles in the eCommerce world and specifically, the majority related to Amazon account-management.
Interests: • Travel • Videography • Workouts • Music (Vinyl Collecting) • Dogs • Cycling
Resume
March 2023 - Present
Stanley Black & Decker, Inc.
Feb 2019 - Dec 2021
Sika Corporation
2011-2015
New Jersey Institute of Technology
Newark, NJ
Jan 2022 - March 2023
Stanley Black & Decker, Inc.
eCommerce National Account Manager
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Support sales growth strategy and market initiatives for Hand Tools and Storages product categories on Amazon.com
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Overseeing day-to-day sales/revenue; report on business status, site traffic, conversion, margins, and ROAS on Amazon.com
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Expanding Product offering on the largest retailer globally in a Fortune 500 company
Associate eCommerce National Account Manager
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Support strategic sales growth strategy and market initiatives for Black and Decker Home Products Group with Amazon
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Manage and forecast a commercial marketing plan and continuously improve effectiveness and investments while meeting performance goals.
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Launching new products with Amazon for the Black & Decker brand
Online Sales Manager
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Expanded Amazon business by vendor onboarding, increasing selection, and implementing marketing strategies, all while closely monitoring inventory and reviews, and focusing on profitability control
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Led and developed short- and long-term strategies for Sealants and Adhesives categories, and Home DIY products in both Amazon platforms (3rd Party Seller/Vendor) with clear increases in YoY sell-out rate
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Managing an Amazon-specific P&L to make sound business decisions to drive top and bottom-line metrics.
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Heading quarterly business reviews and strategic planning meetings with Executives and General Managers
NJIT
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Bachelor of Science - Engineering Technologies
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Bachelor of Science - Architecture
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Minor in Business, Alpha Sigma Tau, CIM